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Who We Are - The Yorkshire Marketing Company
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Rachelle Atkin About Us

Who We Are

Ey Up!

My name is Rachelle Atkin, I’m a Yorkshire lass born & bred and the founder of The Yorkshire Marketing Company, a boutique Design & Marketing agency nestled in Otley (in the triangle between Leeds, Bradford and Harrogate) within the beautiful Wharfe Valley.


My passion in life is to show small businesses that great marketing can be simple! It doesn’t have to be complicated, difficult or costly. Oh and I love coffee & cake too….but more about that later!


Over the years I have worked with lots of different independent businesses across Yorkshire from fashion retail to interior designers, property agents to travel experts, bringing brands to life & giving them their own individual personality.


Whether you need a brand logo designing from scratch, a winning strategy that will give your business a boost or you’d prefer to do it yourself with some 1-2-1 training…


We’re here to help!


My graphic design & art direction experience spans over 25 years. Having previously worked with leading agencies & top brands such as Coca-Cola, Asda & Hewlett Packard, I now enjoy bringing big brand expertise to small businesses.


I first met Rachelle in Aug 2018 when I was seeking work experience to help me follow my love for Marketing. Since then I have gained a huge amount of knowledge & now assist Rachelle with content creation & digital marketing support.


I'm the office pooch! I take Rachelle out for a daily walk which gives her a break if she's having a ruff day. It also gives her time to think up pawfect ideas & get clarity if she's barking up the wrong tree. I love barketing but sometimes my ideas are a bit far fetched!

Our Story

We offer a wide range of marketing strategy, training, graphic design and digital marketing services to meet all budgets. So whether you are a start up wanting to create a new brand, or an established business looking to outsource your strategy & social media, we can set you on the right path.


So, who is this Yorkshire lass?


I created The Yorkshire Marketing Company back in 2012 after 12 years of working as a Marketing Manager in the fast paced fashion retail industry with high street brands such as Ben Sherman Tailoring, Alexandre Savile Row, Baracuta, “Tu” at Sainsbury’s and many more.


Rewind 2 years earlier – In August 2010 I starting my little family, but after returning to work following my maternity leave I was sadly made redundant! I was absolutely gutted. I’d spent all my maternity pay and savings enjoying time with my little one, and now all I had left was my redundancy pay.


Not one to lie down and feel sorry for myself, I had something to prove!


In hindsight, the position I found myself in gave me back the fire in my belly that had been lost in the daily 9-5 grind and commuting back and forth from Leeds and London, and gave me the strength and determination I needed to create a job that worked around my new life as a mum. I wanted to do the school run and be there when my boy was sick, so I set to work.


This strong Yorkshire lass dusted herself off and saw a gap in the market for an experienced all-round Marketing & Project Manager (me!) who could give SME’s a helping hand to promote themselves in a creative and professional way, without the price tag of big city centre agencies. And so the Yorkshire Marketing Company was born….


With my years of knowledge & connections in the industry I have developed a diverse team of local independent designers, web developers, copywriters & PR experts who help me deliver the perfect marketing strategy or individual project…tailored just for you!


The best bit about working with YMC is that I shape my team to meet your needs (not the other way around). Plus because you’re working soley with local independent Yorkshire business owners (rather than big faceless agencies) you get the very best customer service….and a warm feeling inside that you are #BuyingLocal and investing back into fellow family businesses.


Over the years I have worked with lots of different independent businesses from fashion retail to interior designers, property agents to travel experts, bringing brands to life & giving them their own individual personality.


At YMC we will strive to exceed your expectations & create the WOW factor, all in line with your budget.


My other passion in life is coffee! So if you fancy a chat about your next project please get in touch, I’d love to explore some ideas with you over a cuppa….


Rachelle x

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