It’s easy to think that social media is the be-all and end-all of marketing these days. But putting all your eggs in one basket isn’t always the best strategy.

Sadly none of us own our social media accounts #Fact!

If the global giants that are Facebook, Instagram, TikTok, LinkedIn, etc decided to close down our accounts or their platforms tomorrow, thousands if not millions of small businesses would instantly lose all visibility and communication with their customers and followers….it’s a scary thought isn’t it?!

Don’t worry, I have a few solutions up my sleeve.

• I can help you expand your marketing efforts beyond social media.
• Help you to gain better customer engagement and increased sales.
• Give you more ownership of your following and help you grow your business in a more sustainable way.

Let’s explore a wider marketing approach that includes a mix of effective strategies that work alongside your user-friendly website:

1. Engage in Email Marketing

Start building a list of email subscribers and update them with regular advice, offers and updates about your business and how you can help them.

Personalising your emails with ‘Hi <first name> is a great way to not only increase your open rate, but also make your customers feel that you’re talking directly to them.

So, by using your gorgeous branded photography within your emails, you can help your customers get to know you better, and give a deeper customer experience.

2. Optimise for SEO

Improve your website’s visibility on search engines by optimising your content with relevant keywords that your potential customers could be using to search for you products or services. Also, you could add high quality information such as Blogs to increase traffic and ensure your site is mobile and user-friendly.

3. Network at In-Person Events

Attend or even host local events, trade shows, or industry conferences. This face- to-face networking is invaluable for building relationships and spreading the word about your business.

4. Shout About Customer Reviews

Encourage your happy customers to leave positive reviews online and use these testimonials in your marketing materials to build trust with potential new customers.

5. Offer Promotions and Discounts

Limited-time offers or discounts can create urgency and encourage purchases. Consider bundling products or services to increase value.

6. YouTube for Broadening Your Reach

Video content can significantly enhance your marketing efforts. Use YouTube to share useful content, how-to videos, or behind-the-scenes of your business, helping to increase engagement and reach a much wider audience who are already searching for what you do/sell.

7. Maximising Google My Business

For local businesses, a well-optimised Google My Business listing is crucial. It improves your visibility in local search results and provides potential customers with easy access to your location, hours, services and contact details.

Also remember that you can post your branded photos on Google My Business too. This is often a huge missed opportunity that’s definitely worth exploring! Taking the Next Steps in Your Marketing Journey.

By introducing some (or all) of these complementary marketing strategies, you’re maximising your online presence. You’re setting your business up for a broader and more sustainable success.

If some of these ideas sound like something you’d like to implement, but you need some guidance on what’s the best direction for YOUR business right now, and how to implement them easily and seamlessly, I’d love to have a chat.

The right marketing can be transformative, taking your brand from the shadows into the spotlight.

If you need help with this, we can explore where you want to be in the next 6/12 months and together we can get you there.

I love chatting marketing over a cuppa, so why not Book a FREE 30 Minute Discovery Call HERE.

Rachelle x

Founder of The Yorkshire Marketing Company, Marketing Strategist and Accredited Marketing Mentor

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