‘It’s not magic. It’s mentoring.’

 

When you’re the only one who wears the ‘marketing cap’ it’s often a lonely place to be and it’s difficult to come up with new fresh ideas on how to promote your business.

You’re the ideas person, the content creator, the brand builder, the strategist, the sales team…

 

and possibly the tea-maker too…

 

and let’s be honest, it’s a lot!

 

 

Going Around in Circles

When we are wearing all the hats, we often feel as though we are going round and round in circles with our marketing.

Have you had that “haven’t I done this before?” feeling? Well, you’re not alone.

You keep showing up, posting content, trying new ideas, tweaking your website, fiddling with your funnels, but somehow it still feels like nothing is quite sticking.

You start questioning yourself: Is it me? Is it my offer? Why am I struggling and others seem to be smashing it?

That’s when the self-doubt creeps in and the overwhelm takes hold.

It can feel like you’re on a hamster wheel, constantly moving but not really getting anywhere…. which is exhausting and no good for our creativity or mental health.

This is where so many small business owners get stuck, and stay stuck! Not because they’re not good at what they do, but because they’re doing it alone.

 

 

Someone in Your Corner

You don’t need to work harder. You need a clearer strategy, a fresh eyes and someone who’s got your back.

Often, what you really need is someone in your corner.

Not just cheering you on – although that’s a big part of it! – but someone to bounce ideas off, talk honestly about what’s working (and what’s not working), and keep you accountable to those big goals you set yourself at the start of the year.

That’s where a Marketing Mentor comes in!

 

 

Why Mentoring Matters

Looking back, without really knowing it, mentoring has been a cornerstone of my career – both as a mentor and a mentee.

Learning from those in the know, sharing my knowledge and developing others is what I’ve always loved, and it’s crucial in our ever-evolving world of marketing.

There’s one person in my early career who I thank for shaping the person who I am today. He gave me my hard working ethic, my perfectionism traits and my desire to be the best person I can be.

I genuinely believe mentoring is one of the most powerful tools for growth, both professionally and personally.

And, being a mentor is such a privilege. I get to meet a wide range of amazing, inspiring and resilient people who manage and run some fantastic businesses.

This is what lights me up!

This is where I shine the brightest!

 

 

Mentor vs Coach – what’s the difference?

Here’s my take:

Mentor = someone who’s done the thing you want to do…they’ve been there and bought the t-shirt. They share shortcuts, open doors and warn you about potholes. Expect practical advice, templates, “do this next,” and stories from the trenches.

 

Coach = someone who helps you do your best thinking. They don’t need your exact lived experience; they use questions, frameworks and accountability to clarify goals, unlock mindset blocks and build habits that stick.

 

When it comes to mentoring….

• You don’t need more stuff to do.
• You need more clarity on what matters.

 

You need support that’s tailored to YOU and YOUR BUSINESS – not some generic template that everyone uses to move forward. Otherwise you start looking like everyone else…and in marketing that’s a definite ‘no-no’!.

And sometimes…you just need someone to say “you’re doing a great job – keep going.” Because we all need positivity and motivation in our lives and someone who believes in us, right?!

A good Marketing Mentor will help you zoom out, spot opportunities, bring new ideas to the table and give you permission to stop doing things that aren’t serving your goals (yep, even if everyone else on Instagram is doing them – they might not be right for you, your circumstances and your business).

 

 

Real Talk: You Don’t Have to Do This Alone – Let Yourself Be Supported

When Becky Nightingale, owner of Digital Nightingale, came to me in early 2021, she was feeling overwhelmed and under-confident, struggling to get her new freelance career off the ground. Within 4 months of working together, she had a list of clients, a new brand identity, and more clarity than ever before.

That transformation didn’t happen by accident. It happened because she committed to showing up, doing the work and letting herself be supported.

It’s not magic. It’s mentoring.

And it works.

 

 

What Does a Marketing Mentoring Session Look Like?

These can be online or in person.

 

Mentoring isn’t just a chat, it’s a strategic partnership.

 

In a nutshell, 1:1 mentoring sessions cover:

• What’s holding you back
• What you want to achieve
• What you’re going to do next (and how you’ll do it)
• Brainstorm ideas that will keep your business moving forward, and
• Devise clear actions for you to work on in between sessions.

 

The sessions give you a sounding board, because sometimes you just need to talk things through with someone who ‘gets it’ and ‘gets you’.

 

We often also dig into the messy stuff:

• Imposter syndrome
• Decision fatigue
• Shiny object syndrome (we’ve all chased those TikTok/Instagram trends).

 

And together, we clear the path so you can focus on what’s actually going to grow the business. We remove the guesswork and create a firm plan that attracts the right clients and generates consistent enquiries and sales.

I share all the call recordings, so that they can refer back to them.

I also give accountability nudges (because…hello procrastination!!!), and also offer direct support from me between sessions.

I often say, think of it like having your own personal Marketing Director in your pocket – without the six-figure salary commitment!

This is why having a Marketing Mentor can boost your small business success.

 

 

You’re in Safe Hands – I’m Qualified

I realised that mentoring is where I’m my happiest and most fulfilled!

This is why, in 2023, after months of beavering away behind the scenes, I was over the moon when I passed my ABM (Association of Business Mentoring) Introduction and Foundation accreditation in Business Mentoring.

The programmes I completed are validated by ILM (The Institute of Leadership & Management) against a set of global quality measures and approved as ‘ILM Recognised’. It states that “This individual has learnt to develop knowledge skills and new behaviours by contextualising the theory of mentoring and how to put it into practice.”

These accreditations now give my clients the confidence that you’re in safe hands. I don’t just talk the talk, I can walk the walk too….and my client’s results speak for themselves!

 

 

Pick Up the Pace

My mentoring approach is literally fast-tracking people to where they want to be, by giving them instant access to my 25+ years of marketing knowledge AND I’m keeping them accountable. This means that they do the work AND get the results they need…FAST!

 

 

Are You Ready to Say YES to More Success?

Wish you had a small business marketing expert on hand, 5 days a week, to support and guide you in growing your fabulous online business and keeping you accountable?

If your marketing currently feels a bit chaotic and not getting you the results you need in your business, I’d love to help.

Whether you’re a freelancer just starting out, an entrepreneur juggling all the things, a marketing professional working in silo, or a small business owner ready to level up – you deserve to have someone on your team who sees you, believes in you, and knows how to help you get where you want to go.

Book a FREE 30-minute Discovery Call HERE.

Or click here to find out more about my 12 week accelerate programme

 

Rachelle x

Founder of The Yorkshire Marketing Company
Award Winning Marketing Strategist | Accredited Marketing Mentor