You’ve got a customer, but how do you keep them coming back for more? This is a challenge faced by plenty of small business owners, so we decided to create an article giving you some tips of how to build brand loyalty.
When building brand loyalty, emotional connections should be one of the first things that you think about. What makes you loyal to a friend? An emotional connection. This often works the same way in how customers become loyal to businesses. If your values resonate with your customers then they will be able to relate to you, and this will help them feel connected to you both personally and emotionally.
By encouraging two-way communication with your customers, you are showing them that you value them and their opinions. If they feel valued by you, then that will often result in them having a higher opinion of you. Ask questions, encourage questions and answer promptly. You should also utilise all platforms for communication.
Provide good service
This ties into communication, but at the same time it’s very different. Communication relates more to building relationships for emotional loyalty, whereas good service relates to the more professional side for experience-based loyalty. If your customer receives good service in the form of fast delivery and friendly aftersales, for example, they are more likely to return to your business.
Don’t just sell
I know this can sometimes sound crazy, but hear me out. Obviously the point of your business is to sell your product or service, but if you spend your entire time trying to sell then people are going to be put off. You should still promote your products, but intersperse the hard sell with some more friendly posts. Talk about how you started your business, or what you’ve been doing that day. This helps your customer to see you as a personality as well as a brand, and it’s easier to develop loyalty to a personality.
Hopefully this article will have helped you think of ways to make your brand loyalty stronger and more memorable, and we wish you luck in implementing these strategies.
If you have a project coming up that you’d like help with, we’d love to hear from you. Maybe we could grab a coffee!